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Entrepreneurial Market-making Across Borders: The Case of Cultural and Technological Innovation

In: Contemporary Entrepreneurship Issues in International Business

Author

Listed:
  • Pavlina Jasovska
  • Peter Liesch

Abstract

International entrepreneurship is typified by market-making activities which can be technological or cultural. Technological innovations are created by experimentation, whereas the change through cultural innovation is shaped by the collective endeavours of entrepreneurs. For cultural and technological innovation, we theorise how international entrepreneurs must accommodate the multiplicity of national markets and their diversity to achieve legitimacy, but in doing so, they must also maintain their uniqueness. We identify and elaborate four strategies: assembling, disseminating, sharpening and delimitating. Our contextualisation of cross-border venturing of cultural and technological innovations provides an understanding of how entrepreneurs make markets.

Suggested Citation

  • Pavlina Jasovska & Peter Liesch, 2021. "Entrepreneurial Market-making Across Borders: The Case of Cultural and Technological Innovation," World Scientific Book Chapters, in: Pavlina Jasovska & Danielle Logue & Hussain G Rammal (ed.), Contemporary Entrepreneurship Issues in International Business, chapter 2, pages 27-58, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811228445_0002
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    More about this item

    Keywords

    Entrepreneurship; International Entrepreneurship; International Business; Early Internationalizing Firms; Multinational Enterprises; New Ventures; Start-Ups; Social Entrepreneurship; Intrapreneurship; Institutional Environment; Non-Market Strategies;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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