IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789811216190_0005.html
   My bibliography  Save this book chapter

Lamoon: When Caring Moms Innovate

In: START-UP Thailand The Entrepreneurs’ Journey

Author

Listed:
  • Philip C Zerrillo
  • Havovi Joshi
  • Pannapachr Itthiopassagul

Abstract

Lamoon, Thailand’s leading organic baby care brand, reversed the traditional business model and made a successful transition from a formidable online presence to physical bricks and mortar outlets, including designer boutiques. Lamoon means “soft and gentle” in Thai, and its product lines emphasise continuous quality innovation and are much sought after by parents-to-be and new mothers. Yet few consumers outside Thailand know the brand’s backstory. Created by a new mother with a son with a painful skin allergy, assisted by three of her classmates from Bangkok’s Thammasat University’s Master’s in Marketing (MIM) program, Lamoon’s success is an inspiring one, especially at a time when similar global outlets are in the process of closing.

Suggested Citation

  • Philip C Zerrillo & Havovi Joshi & Pannapachr Itthiopassagul, 2020. "Lamoon: When Caring Moms Innovate," World Scientific Book Chapters, in: START-UP Thailand The Entrepreneurs’ Journey, chapter 5, pages 55-64, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811216190_0005
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789811216190_0005
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789811216190_0005
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Business; Entrepreneurship; Thailand; Start-up; Innovation; Commercialization; Growth. Family Business; Managing Through Turbulence;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789811216190_0005. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.