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Jubilee: Passion And The Entrepreneurial Spirit

In: START-UP Thailand The Entrepreneurs’ Journey

Author

Listed:
  • Philip C Zerrillo
  • Havovi Joshi
  • Pannapachr Itthiopassagul

Abstract

The decision to incorporate the understated elegance of black into a signature element of its key outlets subtly underscores the farsighted manoeuvres that transformed a ninety-year-old Bangkok jewellery institution into a prosperous twenty-first century public-listed company with 125 retail outlets. The rise of Jubilee Enterprise PCL echoes the very same passions and entrepreneurial spirit that characterise the world’s leading jewellery houses. It’s a remarkable story.

Suggested Citation

  • Philip C Zerrillo & Havovi Joshi & Pannapachr Itthiopassagul, 2020. "Jubilee: Passion And The Entrepreneurial Spirit," World Scientific Book Chapters, in: START-UP Thailand The Entrepreneurs’ Journey, chapter 2, pages 9-22, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811216190_0002
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    More about this item

    Keywords

    Business; Entrepreneurship; Thailand; Start-up; Innovation; Commercialization; Growth. Family Business; Managing Through Turbulence;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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