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Leaving a Good Impression on Patients

In: STUDIES ON HOSPITAL MANAGEMENT TRANSFORMATION

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  • Di Jian

Abstract

This true story tells that patients’ good impression of the hospital or the medical staff comes from the feelings in multiple aspects.People may form a direct judgment on something through a single sense or a mixture of senses. We call this integral cognition perception. Perception is psychological, but direct judgment is physiological. A certain opinion on the hospital formed by the patients will lead to mixed perception. The hospitals need to take great efforts in multiple aspects to give patients and residents a good impression of the institution. It is important to note that people’s satisfaction is not based on a comprehensive evaluation of a hospital in multiple aspects. Patients are not a consulting institution, and their satisfactory or unsatisfactory impression merely comes from their attention to details. For example, a patient may be very grateful or resentful towards a doctor due to one small action.

Suggested Citation

  • Di Jian, 2020. "Leaving a Good Impression on Patients," World Scientific Book Chapters, in: STUDIES ON HOSPITAL MANAGEMENT TRANSFORMATION, chapter 10, pages 121-150, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811211645_0010
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    More about this item

    Keywords

    Patients First; Hospital Culture; Quantified Service Indicators; Core Competitiveness of Service Industry; Soft Power; Medical Experience; Satisfaction Degree; Service Capability Improvement;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D20 - Microeconomics - - Production and Organizations - - - General

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