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Catering to People’s Visual Sense

In: STUDIES ON HOSPITAL MANAGEMENT TRANSFORMATION

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  • Di Jian

Abstract

We perceive the world through the five senses from eyes, ears, nose, mouth and skin, as well as the sense jointly formed by multiple organs, known as perception. This section is mainly based on the feelings of patients and their family members while seeking medical treatment. Studies have shown that 80% of a person’s knowledge and memories are obtained through the eyes — the most important organ of human beings. Every year, there are tens of thousands, or hundreds of thousands, or even millions of patients and their family members visiting hospitals, which makes it impossible to hide anything — good or bad — from their visitors. What people see informs their feelings and even opinions about the hospitals. Anything improper will be observed and the news will be spread.

Suggested Citation

  • Di Jian, 2020. "Catering to People’s Visual Sense," World Scientific Book Chapters, in: STUDIES ON HOSPITAL MANAGEMENT TRANSFORMATION, chapter 5, pages 47-82, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811211645_0005
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    More about this item

    Keywords

    Patients First; Hospital Culture; Quantified Service Indicators; Core Competitiveness of Service Industry; Soft Power; Medical Experience; Satisfaction Degree; Service Capability Improvement;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D20 - Microeconomics - - Production and Organizations - - - General

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