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Managerial Model To Implement The Three Dimensions Of Csr Based On The Deming'S Circle

In: Marketing And Management Sciences

Author

Listed:
  • MARY VAXEVANIDOU

    (Dpt. of Business Administration, Hellenic Open University, Patras, Greece)

  • PANAGIOTIS REKLITIS

    (Dpt. of Logistics, Technological Education Institute of Chalkida, 1st km. N. Rd. Thiva-Athens, Thiva, 32200, Greece)

  • CHRISTOS AKRIVOS

    (Dpt. of Post Grad. Studies in Tourism Mgt, Hellenic Open University, Patras, Greece)

Abstract

The aim of this paper is to present and describe a managerial model the European companies can apply, concerning the three dimensions (social, environmental and economic) of Corporate Social Responsibility as the European Commission and the European Union Institutions have already determined. The development of the described managerial model, according to the European vision of CSR, is based to the Deming's Quality Circle (PDCA). It can be applied at all types of companies in Europe with international activities and it must be mentioned that this model has been already implemented by a Greek big company.

Suggested Citation

  • Mary Vaxevanidou & Panagiotis Reklitis & Christos Akrivos, 2010. "Managerial Model To Implement The Three Dimensions Of Csr Based On The Deming'S Circle," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 112, pages 614-617, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0112
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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