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The Effectiveness Of Enterprise Marketing System

In: Marketing And Management Sciences

Author

Listed:
  • ADOMAS GINEVICIUS

    (Department of Finance Engineering, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania)

  • VANDA BIRUTE GINEVICIENE

    (Language Training Centre, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania)

  • VALENTINAS PODVEZKO

    (Department of Mathematical Statistics, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania)

Abstract

Enterprises make the core of the state economy, determining its successful development. However, marketing problems have not been thoroughly considered at the enterprise level, with the emphasis being usually placed on the areas of activities. Meanwhile, the analysis of the commercial activities of enterprises shows that their marketing systems are far from being perfect. Therefore, a significant research and practical problem arises, which is associated with comprehensive analysis of the activities of enterprise marketing departments aimed at improving their performance.

Suggested Citation

  • Adomas Ginevicius & Vanda Birute Gineviciene & Valentinas Podvezko, 2010. "The Effectiveness Of Enterprise Marketing System," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 84, pages 480-483, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781848165106_0084
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    More about this item

    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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