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The Collaborative Product Lifecycle Management In The Enterprise 2.0

In: Marketing And Management Sciences

Author

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  • DOMENICO CONSOLI

    (Dipartimento di Ingegneria Informatica, Gestionale e dell' Automazion, Università Politecnica delle Marche - via Brecce Bianche, 60131 Ancona, Italy)

Abstract

In the enterprise production chain, it is interesting to consider the contribution made by all partecipants. Customers opinions and suggestions on products represent a potential of knowledge so high that it can be considered a true strategic asset for the acquisition of competitive advantages. Customers, with their preference, determine the success or failure of a company. In the extended enterprise, by interactive tools of the Web 2.0, customers and suppliers can be involved in the design and product development. Thus the information msystem Product LifeCycle Management (PLM) becomes collaborative and the product meets the customers' equirements in a context of Customer Satisfaction and Total Quality.

Suggested Citation

  • Domenico Consoli, 2010. "The Collaborative Product Lifecycle Management In The Enterprise 2.0," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 5, pages 27-32, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9781848165106_0005
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    Keywords

    Management; Organizational Behavior; Marketing; Negotiation; Dynamic Models; International Business; Strategic Business; Human Resource;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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