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Airbus: Foster Innovation Culture in Practice within a Large International Corporation — Case of Airbus Defence and Space Division

In: Changing the Dynamics and Impact of Innovation Management A Systems Approach and the ISO Standard

Author

Listed:
  • Alice de Casanove
  • Elodie Ponchel
  • Jean-François Barrand
  • Yannick Marin

Abstract

In 2019, ISO published a standard on innovation management system, ISO 56002:2019. The technical committee ISO TC 279 is chaired by one of the authors who was, during the development of ISO 56002:2019, also leading the innovation culture in a Defence and Space division of Airbus, the largest aeronautics and space company in Europe. The authors of this chapter have actively driven a culture shift in their organisation in animating company networks, upskilling employees, adapting the workspace and proposing new tools. After the presentation of the changes of the business challenges and their impacts on innovation strategy, the authors explain how the innovation culture has to evolve and how it has been implemented in relationships with the other divisions in the group, with different innovation strategies. This chapter focuses on the change of company culture to answer the needs to shift from a techno push culture to a customer-centric culture. It concludes in showing how company culture enables the innovation journey of an organisation based on a subset of the recommended innovation management system from ISO 56002:2019.

Suggested Citation

  • Alice de Casanove & Elodie Ponchel & Jean-François Barrand & Yannick Marin, 2022. "Airbus: Foster Innovation Culture in Practice within a Large International Corporation — Case of Airbus Defence and Space Division," World Scientific Book Chapters, in: Joanne Hyland & Magnus Karlsson & Ingrid Kihlander & John Bessant & Mats Magnusson & Jimmi Kristians (ed.), Changing the Dynamics and Impact of Innovation Management A Systems Approach and the ISO Standard, chapter 5, pages 45-64, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781800612105_0005
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    More about this item

    Keywords

    Innovation Management System; Innovation Management; Innovation; Standards; System;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O36 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Open Innovation
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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