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Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation

In: Managing Innovation Understanding and Motivating Crowds

Author

Listed:
  • Philipp Alexander Ebel
  • Ulrich Bretschneider
  • Jan Marco Leimeister

Abstract

While collaborative business modeling (CBM) constitutes a promising new approach for opening up a company’s innovation process, existing literature lacks empirical evidence of the effects related to this approach. Drawing on related literature on the quality of creative output, this paper proposes that in the context of a CBM initiative, the integration of customers will improve the quality of the generated output. As indicated by the results of our empirical evaluation, customers are indeed capable of developing high quality business models and are able to outperform company experts when it comes to the task of developing new business models.

Suggested Citation

  • Philipp Alexander Ebel & Ulrich Bretschneider & Jan Marco Leimeister, 2019. "Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 8, pages 213-236, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786346490_0008
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    More about this item

    Keywords

    Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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