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Appendix: Methods Of Research And Analysis

In: Total Value Development How to Drive Service Innovation

Author

Listed:
  • Frank M Hull
  • Chris Storey

Abstract

The principal focus of this book is on new service development (NSD). The goal was to test the extent to which a composite model of proven effectiveness for development in goods industries also applied to NSD. The approach began with qualitative studies of service enterprises to explore how concepts commonly used in studies of development in goods might be translated into the language of services. The bulk of literature on development is based on goods industries despite the fact that most people are employed in services.

Suggested Citation

  • Frank M Hull & Chris Storey, 2016. "Appendix: Methods Of Research And Analysis," World Scientific Book Chapters, in: Total Value Development How to Drive Service Innovation, chapter 16, pages 325-335, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781783267149_0016
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