Evidence For The Composite Model

Research evidence on the composite model is needed for assessing the extent to which its adoption may improve performance capabilities. To the extent the composite model is statistically correlated with development performance, readers may have added confidence in applying its principles and practices. Measures of development behaviors predict cost-effective innovation of two parallel samples, one of goods and one of services. Evidence from analyses of parallel surveys of enterprises in goods and services samples is described as well as research from other studies that buttress the results. The benefits of the composite model of value development are explored using quantitative data from a database of 70 services enterprises and compared to a database of 100 goods enterprises. Data from goods and services samples are juxtaposed which is helpful because much of the literature on development is segregated by sector. Comparative analyses of the two databases test the extent to which the building blocks of the model transcend sector differences in predicting performance. The robust capability of the model for developing both goods and/or services offers enterprises opportunities for enterprises for integrating tangible and intangible assets in holistic offerings.