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Embedding CSR into Business Strategies and Practices

In: Creating Business and Social Value: The Asian Way to Integrate CSR into Business Strategies

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  • Amornsak Kitthananan

    (United Nations Economic and Social Commission for Asia and the Pacific (ESCAP))

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    Abstract

    CSR in Asia has moved from ideology to reality and become an increasingly important aspect for how businesses conduct themselves in Asia today. However, while many businesses have awakened to this demand, they are much less clear as to how to best proceed with CSR. In fact, many common CSR business actions are neither strategic nor operational, but often tend to be "cosmetic" in nature and overwhelmingly related to public relations and media campaigns. While many businesses choose to construct their images based on surface issues of CSR, this often ignores any actual substance and proves ultimately unsustainable.

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    Bibliographic Info

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    This chapter was published in:

  • Amornsak Kitthananan, 2010. "Creating Business and Social Value: the Asian Way to Integrate CSR into Business Strategies," STUDIES IN TRADE AND INVESTMENT, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), volume 68, number indpub2565, July.
    This item is provided by United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) in its series STUDIES IN TRADE AND INVESTMENT with number indpub2565_chap3.

    Handle: RePEc:unt:ecchap:indpub2565_chap3

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    Related research

    Keywords: CSR; Corporate Social Responsibility; business; strategies; Asia;

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