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Embedding CSR into Business Strategies and Practices

In: Creating Business and Social Value: The Asian Way to Integrate CSR into Business Strategies

Author

Listed:
  • Amornsak Kitthananan

    (United Nations Economic and Social Commission for Asia and the Pacific (ESCAP))

Abstract

CSR in Asia has moved from ideology to reality and become an increasingly important aspect for how businesses conduct themselves in Asia today. However, while many businesses have awakened to this demand, they are much less clear as to how to best proceed with CSR. In fact, many common CSR business actions are neither strategic nor operational, but often tend to be "cosmetic" in nature and overwhelmingly related to public relations and media campaigns. While many businesses choose to construct their images based on surface issues of CSR, this often ignores any actual substance and proves ultimately unsustainable.

Suggested Citation

  • Amornsak Kitthananan, 2010. "Embedding CSR into Business Strategies and Practices," STUDIES IN TRADE AND INVESTMENT, in: Creating Business and Social Value: The Asian Way to Integrate CSR into Business Strategies, volume 68, chapter 3, pages 63-96, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP).
    • Handle: RePEc:unt:ecchap:indpub2565_chap3
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    More about this item

    Keywords

    CSR; Corporate Social Responsibility; business; strategies; Asia;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

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