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Product Portfolio Management Strategic Targets And Key Performance Indicators Over Life-Cycle – A Case Study In Telecommunications Business

Author

Listed:
  • Erno Mustonen

    (University of Oulu, Finland)

  • Jonne Seppänen

    (University of Oulu, Finland)

  • Arto Tolonen

    (University of Oulu, Finland)

  • Janne Harkonen

    (University of Oulu, Finland)

Abstract

The main objective of this study is to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. The study is qualitative by nature and utilises a constructive research approach. The main results include proposing product portfolio management target setting to cover horizontally all product life-cycle phases and vertically the product structure, including both commercial and technical aspects. Product portfolio management strategic targets and key performance indicators over life-cycle and vertical product structure through four success factors of strategic fit, value maximization, portfolio balance and portfolio renewal are proposed. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example.

Suggested Citation

  • Erno Mustonen & Jonne Seppänen & Arto Tolonen & Janne Harkonen, 2019. "Product Portfolio Management Strategic Targets And Key Performance Indicators Over Life-Cycle – A Case Study In Telecommunications Business," Thriving on Future Education, Industry, Business and Society; Proceedings of the MakeLearn and TIIM International Conference 2019,, ToKnowPress.
    • Handle: RePEc:tkp:mklp19:367
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