Insurance Innovation Assessment Model. Reference Object. Application Techniques (Part Iii)

This presentation is aimed to stimulate discussion among professionals about the continuation of the author's own designed concept of the InZu Model, which supports the assessment of corporate innovativeness in the insurance sector. The following proposal comes as the next step in the work on the development of the InZu Model and refers to the necessity for the creation of a model concept of an innovative insurance company as well as the methodology and application in comparisons and assessments to be conducted in this corporate sector in the future. Being aware of the necessity for assessment of innovativeness in the insurance sector, the authors began their conceptual work on the InZu Model in search of those aspects and areas of operation of an insurance company which, if managed innovatively, may finally give rise to the customer oriented reductions in prices of the offered insurance products. Thus, to a large extent, the holistic context of the InZu Model construction results from an aspiration to diagnose and promote the socially advantageous function of innovations pursued in the sector of insurance.