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Assessing Expectation and Perception of Service Quality. Case Study of a Romanian University

Author

Listed:
  • Lecturer Ilie Mihai Taucean

    (Politehnica University Timisoara, Romania)

  • Ana Gabriela Strauti

    (Politehnica University Timisoara, Romania)

  • Matei Tamasila

    (Politehnica University Timisoara, Romania)

  • Serban Miclea

    (Politehnica University Timisoara, Romania)

Abstract

The aims of this paper are to assess the service quality in a university and to identify what dimensions they have to prioritize to attain the customer satisfaction. In general, in service domain there is a demand to find ways to attract new customers, retain existing customers, and pursue customers' loyalty. In universities (as service based organizations), customers are the students, and new students are admitted yearly. There is a need to retain students for their following years at university and to follow graduate studies (master and PhD). The quality of the service has been considered as a critical factor for the success because of the connection to customer satisfaction. SERVQUAL model was used to achieve the objective of the study. To see the applicability of the model, a case study was conducted in a university in Romania

Suggested Citation

  • Lecturer Ilie Mihai Taucean & Ana Gabriela Strauti & Matei Tamasila & Serban Miclea, 2017. "Assessing Expectation and Perception of Service Quality. Case Study of a Romanian University," Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017,, ToKnowPress.
  • Handle: RePEc:tkp:mklp17:371-376
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    Cited by:

    1. Sajjakaj Jomnonkwao & Thanapong Champahom & Vatanavongs Ratanavaraha, 2020. "Methodologies for Determining the Service Quality of the Intercity Rail Service Based on Users’ Perceptions and Expectations in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-20, May.

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