Advanced Search
MyIDEAS: Login to save this book chapter or follow this series

Sport Social Responsibility as a Driver for Organisational Change on Example of Polish Sport Organisations

Contents:

Author Info

  • Agnieszka Rak

    (Wroclaw University of Economics, Poland)

Registered author(s):

    Abstract

    Organisations within sport industry are playing an important role in society nowadays. They influence fans attitudes through their activities, which in many cases may be classified as CSR. Those include volunteerism, educational initiatives, philanthropic/charitable donations, community development and initiatives, fan appreciation, health-related initiatives, and community-based environmental programs (Aubrey & Walker, 2009, p. 747). The emphasis is given to create competitive advantages on the market but mostly to improve image of the organisation through community involvement and building relationships (Bouris & McGowan, 2012, p. 398). This study highlights the importance of implementing CSR as a part of business strategies of sport organisations. During quantitative research fans of sport organisations were sampled (N=120), with results suggesting that CSR is seen as an evidence of a sport club being a responsible member of a community focused not only on sport results. The research revealed that CSR events organised by sport clubs are usually short-ranged, prepared spontaneously and focused on local community. The results suggest that even though managers of sport clubs are aware that CSR is one of the factors creating reputation it still does not play an important role in overall business strategy of those organisations.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-311.pdf
    File Function: full text
    Download Restriction: no

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/MakeLearn2013.pdf
    File Function: Conference Programme
    Download Restriction: no

    Bibliographic Info

    as in new window

    This chapter was published in: Agnieszka Rak , , pages 721-729, 2013.

    This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 721-729.

    Handle: RePEc:tkp:mklp13:721-729

    Contact details of provider:
    Web page: http://www.toknowpress.net/proceedings/978-961-6914-02-4/

    Related research

    Keywords: community; management; SSR/CSR; sport; reputation;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:721-729. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nada Trunk Širca).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.