Tourist Innovation as the Key to Modernization of Society

Innovations become a key factors influencing the direction of contemporary society in its modern and post-modern forms. And of course, strongly influenced socio-economic relations and trends in them. Inevitably imposes that behind every stage in human civilization stands namely concrete innovation that can be named and which provokes the transition to more developed social relations, cultural layers and sophisticated lifestyle. In this context, this paper investigates and analyzes the role and impact of innovation applied in the field of tourism and the importance which they have about modernization of contemporary society. Undoubtedly, tourism is extremely dynamic and popular sector, encompassing a growing number of users and a significant contribution to the economies of developing countries. Review of numerous studies of user-tourists shows that most of them relating to or associated with the so-called elite travelers. This specific group is characterized by a preference targeting luxury tourist destinations, characterized by high levels of luxury and innovation in terms of products and services provided. And here's the challenge - to establish the role of innovation inherent in luxury tourism in shaping consumer behavior and spread of the sphere area of tourism in a daily life, like a winner of progress and determining future trends in the modernization of human society.