Application of Balanced Scorecard Method as a Tool for Strategic Management of Chosen Municipality

In this article the method Balanced Scorecard (BSC) is applied in a municipality Borovany which is situated in the submontane area of The Novohradske Mountains in Czech Republic. The BSC method represents strategic planning and system management that are supposed to improve internal and external communication and monitor efficiency of an organization against strategic targets. The four perspectives that make strategic BSC settings are: financial, customer, internal processes, learning and growth. Overall necessary information was acquired from a website of municipality Borovany, from a strategic plan of development, personal conversation with the mayor of the municipality and through personal observation. Strategic priorities of Borovany (infrastructure, environment, social domain, health and education, culture, leisure time and tourism) and objectives (e.g. development, optimization of transportation, support of private enterprise, advance of offered leisure time, development of tourism, obtaining financial resources, preparation and realization of investments, support of clubs and associations, quality management of local authority, increasing co-operation in the micro region, development of employees skills and knowledge) were rendered into the strategic map with the help of BSC, and subsequently benchmarks were defined for their prospective fulfilment.