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International Business Strategy: Reasons and Forms of Expansion Into ForeignMarkets

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Author Info

  • Katarzyna Twarowska

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Magdalena Kakol

    (Maria Curie-Sklodowska University in Lublin, Poland)

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    Abstract

    During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing global strategies to gain a competitive advantage. However, some industries benefit more from globalization than do others, and some nations have a comparative advantage over other nations in certain industries. To create a successful global strategy, managers first must understand the nature of global industries and the dynamics of global competition. The paper presents the problem of international business strategy. First, the authors define a concept of international strategy and gives some reasons why do companies go international and how they do it (entry strategy). The paper includes the case study of international strategy used by IKEA and attempts to explain when firms should standardize or adopt their products to foreign market. After that, the authors show some examples of joint venture and international alliances.

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    Bibliographic Info

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    This chapter was published in: Katarzyna Twarowska & Magdalena Kakol , , pages 1005-1011, 2013.

    This item is provided by ToKnowPress in its series Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 with number 1005-1011.

    Handle: RePEc:tkp:mklp13:1005-1011

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    Web page: http://www.toknowpress.net/proceedings/978-961-6914-02-4/

    Related research

    Keywords: international strategy; management; collaboration; strategic alliances; management;

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