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Strategy Integration at the Global Level

In: Global Business Strategy

Author

Listed:
  • Kazuyuki Motohashi

    (The University of Tokyo)

Abstract

This chapter uses case studies of management strategy for effective global level operations to discuss how companies from advanced nations can incorporate emerging countries experiencing rapid growth into their operating processes. There are two approaches to corporate strategy theory for maintaining sustainable competitive advantage against competitors over time: an approach focused on management resources held by the company (Barney 1986, 1991), and on a theory of positioning that analyzes the competitive environment of a market to select the optimal position (Porter 1980). Extrapolating these corporate strategies to a global level requires an awareness of national barriers. While the earth may be becoming flatter, there are still significant economic and institutional gaps between advanced and emerging countries.

Suggested Citation

  • Kazuyuki Motohashi, 2015. "Strategy Integration at the Global Level," Springer Texts in Business and Economics, in: Global Business Strategy, edition 127, chapter 15, pages 243-253, Springer.
    • Handle: RePEc:spr:sptchp:978-4-431-55468-4_15
    DOI: 10.1007/978-4-431-55468-4_15
    as

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