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Introduction: Needs for New Global Strategies

In: Global Business Strategy

Author

Listed:
  • Kazuyuki Motohashi

    (The University of Tokyo)

Abstract

Electronics City, an agglomeration of IT companies, lies approximately 40 min away by road from Bangalore, India. Stepping into the Infosys headquarters located here reveals a world completely different from the rest of India, with its roadside vendors, auto rickshaws, and overwhelming disorderliness. From its expansive campus with its well-manicured lawns, rows of modern buildings, cafeterias, putting greens, and gyms, Infosys provides IT services to the world’s largest corporations. Among the striking buildings in the campus, a pyramid-shaped studio located at the center of the campus draws much attention. The studio contains advanced broadcasting equipment and supports a local TV station. This studio enables worldwide connectivity by way of a high-speed satellite link, and the studio’s interiors compel one to question their whereabouts. In such a setup, one may feel the world to be flat. Thomas Friedman, a US journalist and author of “The World Is Flat” (Friedman 2005), states that economic activities have enabled the disappearance of national borders in today’s world, through ongoing liberalization of international trade and investment brought about by information revolution and organizations such as the WTO. The book mentions Infosys from the outset, stating that the author arrived at the concept of a “flat world” through an interview with the company’s former CEO, Nandan Nilekani.

Suggested Citation

  • Kazuyuki Motohashi, 2015. "Introduction: Needs for New Global Strategies," Springer Texts in Business and Economics, in: Global Business Strategy, edition 127, chapter 1, pages 1-17, Springer.
    • Handle: RePEc:spr:sptchp:978-4-431-55468-4_1
    DOI: 10.1007/978-4-431-55468-4_1
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