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Life Cycle Management

In: Innovation and Product Management

Author

Listed:
  • Kurt Gaubinger

    (Upper Austria University of Applied Sciences)

  • Michael Rabl

    (Upper Austria University of Applied Sciences)

  • Scott Swan

    (The College of William & Mary)

  • Thomas Werani

    (Johannes Kepler University Linz)

Abstract

This chapter depicts the product lifecycle concept as an essential explanatory model of product management. In this context the significance of the introduction phase for the market success is enlightened and the characteristics as well as the marketing implications of this phase are discussed. This is followed by remarks on the information base for product upgrades and a description of a strategy continuum in product maintenances. Subsequently, the characteristics of the remaining lifecycle-phases growth, maturity and decline are presented and adequate marketing measures for these phases will be explained.

Suggested Citation

  • Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani, 2015. "Life Cycle Management," Springer Texts in Business and Economics, in: Innovation and Product Management, edition 127, chapter 9, pages 207-220, Springer.
    • Handle: RePEc:spr:sptchp:978-3-642-54376-0_9
    DOI: 10.1007/978-3-642-54376-0_9
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    Citations

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    Cited by:

    1. Amena Sibghatullah & Musarrat Shamshir & Kamran Siddiqui & Nazia Saeed, 2019. "The Unifi Cation Of Product Life-Cycle And Industry Life-Cycle: A Framework For Telecom Sector In Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 19-32.
    2. Amena Sibghatullah & Musarrat Shamshir & Kamran Siddiqui & Nazia Saeed, 2019. "The Unifi Cation Of Product Life-Cycle And Industry Life-Cycle: A Framework For Telecom Sector In Pakistan," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-12.

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