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Entrepreneurial Business Planning

In: Effective Entrepreneurial Management

Author

Listed:
  • Robert D. Hisrich

    (College of Business Administration Kent State University)

  • Veland Ramadani

    (South-East European University)

Abstract

A key aspect of developing a strategy at each level (the enterprise level, the corporate level, the business level, the functional level, and the sub-functional level) is establishing goals and objectives. Goals need to be challenging and yet obtainable with effort. They need to be measurable so that the results can be evaluated and performance appraised. In order to accomplish the goals established and implement the strategy, a business plan is often created as it is an effective tool for providing the direction to the entrepreneur.

Suggested Citation

  • Robert D. Hisrich & Veland Ramadani, 2017. "Entrepreneurial Business Planning," Springer Texts in Business and Economics, in: Effective Entrepreneurial Management, chapter 2, pages 17-32, Springer.
  • Handle: RePEc:spr:sptchp:978-3-319-50467-4_2
    DOI: 10.1007/978-3-319-50467-4_2
    as

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