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The Effect of Night-Time Economy on Travelers’ Satisfaction: A Case Study of Hanoi’s Old Quarter

In: Proceedings of the 4th International Conference on Research in Management and Technovation

Author

Listed:
  • Bui Thi Thu Loan

    (Hanoi University of Industry)

  • Dang Chung Anh

    (Hanoi University of Industry)

  • Do Thi Minh Anh

    (Hanoi University of Industry)

  • Dong Thi Hong Nhung

    (Hanoi University of Industry)

  • Do Thi Minh Phuong

    (Hanoi University of Industry)

  • Nguyen Thi Tinh

    (Hanoi University of Industry)

Abstract

The night-time economy has become a trend in many countries that focus on exploiting their strengths in the tourism industry. This model is considered one of the drivers of economic growth because it helps improve the quality of tourism products and therefore increases tourist satisfaction. However, the night-time economy in Vietnam has not yet received much attention and investment for development. A study using the structural equation modeling (SEM) regression analysis method based on data from 412 surveys of tourists visiting the Old Quarter in Hanoi provided evidence of the positive influence of product–service factors, price, local specificity, and culture-human on the quality of the destination. Furthermore, the study's findings also confirmed the role of the night-time economy as a new factor affecting the quality of the destination and thus increasing tourist satisfaction. These findings provide the basis for proposing some implications and solutions for developing tourism in particular and the Vietnamese economy in general.

Suggested Citation

  • Bui Thi Thu Loan & Dang Chung Anh & Do Thi Minh Anh & Dong Thi Hong Nhung & Do Thi Minh Phuong & Nguyen Thi Tinh, 2024. "The Effect of Night-Time Economy on Travelers’ Satisfaction: A Case Study of Hanoi’s Old Quarter," Springer Books, in: Thi Hong Nga Nguyen & Darrell Norman Burrell & Vijender Kumar Solanki & Ngoc Anh Mai (ed.), Proceedings of the 4th International Conference on Research in Management and Technovation, pages 277-288, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-8472-5_26
    DOI: 10.1007/978-981-99-8472-5_26
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