Halal Entrepreneurship in Islamic Digital Economy from a Cultural Perspective

This chapter discusses the link between Halal Entrepreneurship (HE) and the Islamic Digital Economy (IDE) from a cultural perspective. Using a qualitative research method, we provide answers to the research questions through critical discourse analysis (CDA). We selected 76 scholarly articles and texts from the Google Scholar database using a perfect blend of the purposive sampling technique and inclusion/exclusion criteria. Three findings emerged from the CDA. First, HE in Islamic discourse refers to an alternative way of establishing and running a business in accordance with Shari’ah principles to provide Halal products and services, while IDE refers to all Shari’ah-compliant economic activities in the regulated digital space. Second, the relationship between HE and IDE is complementary; the latter provides a digital backbone through e-commerce, e-wallet transactions, and fintech for the former to operate effectively and achieve the double prosperity of Al-Falah. Third, from four cultural perspectives, the interconnectedness of HE and IDE is expected to have a positive impact on the production of Halal products and services, sales and marketing, internationalization, market visibility, the ability to reach broader customer segments, and better access to fintech, leading to the achievement of Al-Falah (double prosperity) and economic growth. The originality of this chapter stems from the fact that there are very few academic resources that discuss HE and IDE from cultural perspectives. Arguably, the chapter offers relatively new insights and implications.