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Digital Solutions for Social Media: Role of Digital Evolution on Business Enterprises

In: Digital Entertainment as Next Evolution in Service Sector

Author

Listed:
  • Francesca Virgilio

    (University of Molise)

  • Subhankar Das

    (Duy Tan University)

Abstract

The rise of social media has made video an integral part of the digital world. It offers a storytelling format that engages users’ emotions beyond what they could expect from a text or image. Videos allow people to connect with their audience in a more authentic manner. Ever dynamic social media has led to a decline in traditional TV viewing and a spike in the number of people watching videos online. As a social media manager, you must keep up with the latest trends and features to ensure that your platform is still relevant and practical. One of the industry’s most challenging tasks is keeping up with the constantly changing changes and features of your platform. The rapid emergence and evolution of digital solutions for social media have made it very relevant and contemporary. Here, authors tried to give a holistic review of how social media and entertainment can boost social enterprises and revenue. In this book, the authors will provide an extensive analysis of the various social media platforms that have changed the way we consume information.

Suggested Citation

  • Francesca Virgilio & Subhankar Das, 2023. "Digital Solutions for Social Media: Role of Digital Evolution on Business Enterprises," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment as Next Evolution in Service Sector, chapter 0, pages 127-146, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-8121-0_9
    DOI: 10.1007/978-981-19-8121-0_9
    as

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