IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-16-2210-6_35.html
   My bibliography  Save this book chapter

Costs and Benefits of Adopting ICTs in Tourism Enterprises: Case study in Travel Agents and Tour Operators in Phnom Penh

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Lim Sengtong

    (12Explore)

  • Nhem Sochea

    (Royal University of Phnom Penh)

  • Ou Phichhang

    (Royal University of Phnom Penh)

Abstract

Travel Agents and Tour Operators (TATOs) have traditionally been a crucial part of a tourism ecosystem which play essential roles as an intermediary in tourism services delivery. However, the recent wave of unprecedented growth of new inventions of information and communication technologies (ICTs) have been posing a lot of pressures and threats toward the survival of TATOs, especially the multiple innovative digital business platforms. As a result, TATOs either choose to adopt the technology or face the threat of being out of business. In this study, researchers critically analyze the costs and benefits of adopting ICTs among TATOs in Phnom Penh. The study attempts to investigate the current ICT infrastructures in TATOs, SWOT analysis of ICTs, adoption factors of ICTs, and lastly the strategies TATOs consider to cope with the growth of ICT development. The qualitative approach is used for this investigation. Primarily, semi-structured in-depth interviews are carried out with 17 owners/managers of TATOs, industry leaders, and experts in the field. The study uses content analysis technique. The study reveals that only a small number of TATOs have adopted ICTs and have general knowledge and understanding of it. It shows that the level of ICT infrastructure in the current situation of TATOs is still on the surface level and mostly outdated. The findings of this study further point out that despite many challenges in ICT adoption, in return, it brings considerable benefits. TATOs continue to harness for their healthy growth in the market even if the threats of ongoing ICT inventions are substantially provided that they are striking to overcome the challenges of adoption. The study suggests some recommendations and implementations resulted from SWOT matrix analysis that was selected for TATOs to adopt to keep up with the growth of ICTs and become more resilience in the marketplace.

Suggested Citation

  • Lim Sengtong & Nhem Sochea & Ou Phichhang, 2022. "Costs and Benefits of Adopting ICTs in Tourism Enterprises: Case study in Travel Agents and Tour Operators in Phnom Penh," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 35, pages 741-762, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2210-6_35
    DOI: 10.1007/978-981-16-2210-6_35
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-16-2210-6_35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.