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Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication

In: Chinese Local New Luxury Brands in a Digitally Empowered Era

Author

Listed:
  • Hongbo Lai

    (University of Shanghai for Science and Technology)

Abstract

On July 23, 2020, the 19th China Internet Conference kicked off online, themed “Embrace the new Internet era and create a new future for the industry.” According to the “China Internet Development Report 2020” released at the opening ceremony, as of the end of 2019, the number of mobile Internet users in China reached 1.319 billion, accounting for 32.17% of the global total.

Suggested Citation

  • Hongbo Lai, 2021. "Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 93-113, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2145-1_5
    DOI: 10.1007/978-981-16-2145-1_5
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