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The Strategies of Connecting with Chinese Online Shoppers

In: Handbook of Chinese Management

Author

Listed:
  • Riliang Qu

    (Central University of Finance and Economics)

Abstract

Competing in China online retailing markets are fraught with challenges. In this chapter, we would demonstrate that the capability in understanding and embracing China unique digital landscape and consumers would afford a company a leading competitive advantage and is the key for companies to succeed in this challenging market. Specific strategies that have been applied successfully in the past would be closely examined and offered as key commendations for companies with the intension of competing and winning in the battlefields of China’s ecommerce market.

Suggested Citation

  • Riliang Qu, 2023. "The Strategies of Connecting with Chinese Online Shoppers," Springer Books, in: Check-Teck Foo (ed.), Handbook of Chinese Management, chapter 7, pages 81-86, Springer.
    • Handle: RePEc:spr:sprchp:978-981-10-2459-7_7
    DOI: 10.1007/978-981-10-2459-7_7
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