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Diagnosing Strategic Challenges at the Business Level

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

Abstract

In Sub-step 4.1, the market or markets targeted by the business were analyzed. Then, the competitive position of the business was examined in Sub-step 4.2. Both analyses usually result in many aspects, which should be considered when developing the business strategy in Step 5. In order to create a good starting point for the development of a business strategy, a summary of the analysis results is developed in Sub-step 4.3. In this summary, the numerous individual results, which appear to be relevant, are summarized into a few key challenges.

Suggested Citation

  • Rudolf Grünig & Richard Kühn, 2015. "Diagnosing Strategic Challenges at the Business Level," Springer Books, in: The Strategy Planning Process, edition 127, chapter 18, pages 207-211, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-45649-1_18
    DOI: 10.1007/978-3-662-45649-1_18
    as

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