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Evolution of the Interplay Between E-Commerce Vendor and Consumers

In: Liss 2014

Author

Listed:
  • Guoyin Jiang

    (Hubei University of Economics)

  • Youtian Wang

    (Hubei University of Economics
    Hubei University of Economics)

  • Na Zhang

    (Hubei University of Economics)

Abstract

We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.

Suggested Citation

  • Guoyin Jiang & Youtian Wang & Na Zhang, 2015. "Evolution of the Interplay Between E-Commerce Vendor and Consumers," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1243-1247, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_180
    DOI: 10.1007/978-3-662-43871-8_180
    as

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