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Die Zukunft der Hochschulen

In: Studierendenmarketing und Hochschulbranding

Author

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  • Thomas Kaiser

    (cyberpromote GmbH)

Abstract

Zusammenfassung Das Studierendenmarketing ist ein akutes Problem, dass aber parallel zu einer Vielzahl an anderweitigen Herausforderungen gemeistert werden muss. Die neuen Anforderungen an eine studienzentrierte Lehre, die hybrid und smart in Zeiten des Krieges mit einer Generation Corona erfolgreich umgesetzt werden soll, sind enorm. Das Buch „The End of College“ zeigte das schon 2015 auf. Der Wettbewerb ist stark gewachsen, Flüchtlinge und Internationalisierung stehen auf der Agenda, die neuen Lösungen der künstlichen Intelligenz zeigen weitere Verwerfungen auf. Dieses Buch wird zu vielen Fragen in diesem Kontext Antworten geben.

Suggested Citation

  • Thomas Kaiser, 2023. "Die Zukunft der Hochschulen," Springer Books, in: Studierendenmarketing und Hochschulbranding, chapter 0, pages 29-34, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42423-7_3
    DOI: 10.1007/978-3-658-42423-7_3
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