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KI-basierte Ökosysteme – ein Blick in Wirtschaft und Marketing von morgen

In: Marketingtechnologien

Author

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  • Claudia Bünte

    (Kaiserscholle GmbH, SRH Berlin University of Applied Science)

Abstract

Zusammenfassung KI ist in der Wirtschaft angekommen, um zu bleiben. Nur noch nicht bei allen. Während gut 50 % der Unternehmen weltweit noch mit der Nutzung experimentieren, sind die KI-Champions längst auf dem Weg zu neuen Umsatz-Ufern: KI-basierte Ökosysteme. Dieser Artikel erklärt, was KI-basierte Ökosysteme sind, zeigt, welcher Wert für Unternehmen prognostiziert wird, und gibt einen Überblick über die Auswirkungen für die Arbeit von Marketingverantwortlichen und Werber:innen.

Suggested Citation

  • Claudia Bünte, 2023. "KI-basierte Ökosysteme – ein Blick in Wirtschaft und Marketing von morgen," Springer Books, in: Gabriele Schuster & Bernhard Wecke (ed.), Marketingtechnologien, chapter 0, pages 21-30, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42294-3_2
    DOI: 10.1007/978-3-658-42294-3_2
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