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Kundenzentriert im Kletterpark

In: Customer Centricity

Author

Listed:
  • Astrid Mühlböck

    (IU Internatioanle Hochschule)

  • Charlotte Fietz

    (Fernstudium)

Abstract

Zusammenfassung In der Freizeitindustrie ist das positive „Erlebnis“ der Kundschaft von fundamentaler Bedeutung für den wirtschaftlichen Erfolg. Somit bedeutet Kundenzentriertheit hier vor allem die Ausrichtung der Unternehmensprozesse auf die Generierung eines sowohl kognitiv als auch affektiv positiven Kundenerlebnisses. Im Folgenden wird anhand einer Fallstudie zum Kletterpark SeaTree aufgezeigt, wie der Einsatz von innovativen Trainingstools im Ablauf des Betreuungsprozesses der Kund:innen nicht nur die Kundenzufriedenheit verbesserte, sondern auch Vorteile für den Betreibenden der Anlage und die Mitarbeiter:innen bot. Eine höhere Kundenzentrierung kann dementsprechend auch durch innovatives Prozessmanagement erreicht werden.

Suggested Citation

  • Astrid Mühlböck & Charlotte Fietz, 2024. "Kundenzentriert im Kletterpark," Springer Books, in: Susanne O'Gorman & Gabriele Schuster (ed.), Customer Centricity, chapter 0, pages 237-246, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42173-1_17
    DOI: 10.1007/978-3-658-42173-1_17
    as

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