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Blogger und Influencer Marketing in der Berufsbildung (Employer Branding)

In: Blogger- und Influencer-Marketing in der Praxis

Author

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  • Rita Angelone

Abstract

Zusammenfassung Blogger und Influencer Marketing ist eine wirksame Methode, um Unternehmen als attraktive Arbeitgeber zu präsentieren und Mitarbeiter zu gewinnen. Durch den Einsatz von Blogs und sozialen Medien können klare Zielgruppen erreicht, die Sichtbarkeit erhöht und wertvolle Informationen vermittelt werden. Im Bereich der Berufsbildung können Blogger und Influencer eine Brücke zu Jugendlichen schlagen und authentische Einblicke in Unternehmen geben.

Suggested Citation

  • Rita Angelone, 2023. "Blogger und Influencer Marketing in der Berufsbildung (Employer Branding)," Springer Books, in: Blogger- und Influencer-Marketing in der Praxis, chapter 0, pages 145-148, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42090-1_7
    DOI: 10.1007/978-3-658-42090-1_7
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