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Setzen Unternehmer auf das falsche Pferd? – Storytelling als Gamechanger im Business

In: Innovative Unternehmensführung

Author

Listed:
  • Florian Hommeyer

Abstract

Zusammenfassung KPIs, Zahlen, Daten, Fakten – am Ende wartet doch das gleiche Ziel: Umsatz. Während Unternehmen und Unternehmer in heutigen Zeiten ihre Erfolge durch teils schmerzhafte Einschnitte und Einsparmöglichkeiten (einem Trend der 1990er Jahre) zu erreichen versuchen, denken moderne Unternehmer weiter. Sie erklimmen neue Umsatzrekorde durch ein Marketing-Tool, das seit 350.000 Jahren dafür sorgt, dass der Mensch überlebt. Im folgenden Artikel erklärt der Autor, wie mittels Storytelling jedes Business in jeder Branche aus der Masse heraussticht und warum das für Unternehmen der Zukunft überlebenswichtig ist.

Suggested Citation

  • Florian Hommeyer, 2023. "Setzen Unternehmer auf das falsche Pferd? – Storytelling als Gamechanger im Business," Springer Books, in: Christian Kastner & Christoph Jacob & Daniel Hesmer & Philipp Plugmann (ed.), Innovative Unternehmensführung, chapter 0, pages 347-357, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40943-2_23
    DOI: 10.1007/978-3-658-40943-2_23
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