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Das EPOC Modell – „Equivalence of Product, Organization and Culture“, oder: Die Organisation als Spiegelbild des Produkts

In: Towards the New Normal in Mobility

Author

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  • Gerhard Plasonig

    (Technische Universität München)

Abstract

Zusammenfassung Technologie-basierte «Business-Innovation», d. h. innovative Geschäftsmodelle basierend auf technologischen „Core Skill“ und „Core Competence“ Betrachtungen, haben bereits in den 1990er Jahren an Momentum gewonnen (vgl. Artley et al. 2003). Ebenso begann damals die Globalisierung der Wertschöpfungsketten. Komplexe Produkte und Produktionsprozesse wie Fahrzeuge und deren Bau (Automobile, Luftfahrzeuge etc.) sind als integrative Projekte von Fahrzeugherstellern an nur einem Standort oder in nur einem Land seit damals nicht mehr denk- und machbar.

Suggested Citation

  • Gerhard Plasonig, 2023. "Das EPOC Modell – „Equivalence of Product, Organization and Culture“, oder: Die Organisation als Spiegelbild des Produkts," Springer Books, in: Heike Proff (ed.), Towards the New Normal in Mobility, pages 139-149, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39438-7_9
    DOI: 10.1007/978-3-658-39438-7_9
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