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Co-Creation im Privatkundengeschäft von Finanzinstituten

In: Managementforschung

Author

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  • Pierre Stern

Abstract

Zusammenfassung Angerer und Rögner stellen eine umfassende Übersicht der gegenwärtigen Krisenfelder dar. So werden etwa die Immobilien-, die Banken- und Finanzierungs-Liquiditätskrise genannt, um nur einige anzuführen. Um auf die Symptome der Krisen angemessen reagieren zu können, liefert das Kernumfeld des Markts im Zusammenhang mit Kunden, Unternehmen und dem Wettbewerb fundierte Anknüpfungspunkte.

Suggested Citation

  • Pierre Stern, 2023. "Co-Creation im Privatkundengeschäft von Finanzinstituten," Springer Books, in: Thomas Angerer & Andrea Roegner (ed.), Managementforschung, pages 409-480, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38821-8_8
    DOI: 10.1007/978-3-658-38821-8_8
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