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Offline-Recrutainment

In: Recrutainment

Author

Listed:
  • Lars J. Jansen

    (HFH · Hamburger Fern-Hochschule)

  • Joachim Diercks

    (CYQUEST GmbH)

  • Kristof Kupka

    (CYQUEST GmbH)

Abstract

Zusammenfassung Recrutainment bezeichnet den Einsatz spielerisch-simulativer und benutzerorientierter Elemente in Personalmarketing und Personalauswahl. Es kann zwischen Online- und Offline-Recrutainment unterschieden werden. Während Online-Recrutainment auf Mensch-Maschine-Interaktionen beruht, setzt Offline-Recrutainment eine physische Zusammenkunft von Menschen voraus. Offline-Recrutainment reicht von einem Tag der offenen Tür, über Live-Escape-Games, bis zu Schnitzeljagden und Geo-Caching-Events. Der Trend scheint hier in Richtung Blended-Recrutainment zu gehen, als einer Art Mischform aus Online- und Offline-Events. Diese Mischformen können asynchron gestaltet sein, indem diese z. B. online (auf der Karriereseite) beginnen und offline (in der Unternehmenszentrale) enden. Diese Mischformen können aber auch synchron gestaltet sein, indem z. B. ein Offline-Event (in der Unternehmenszentrale) mit Informationen, Aufgaben etc., die über die persönlichen mobilen Endgeräte der Interessierten präsentiert werden, angereichert wird.

Suggested Citation

  • Lars J. Jansen & Joachim Diercks & Kristof Kupka, 2023. "Offline-Recrutainment," Springer Books, in: Recrutainment, edition 2, chapter 6, pages 241-254, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38749-5_6
    DOI: 10.1007/978-3-658-38749-5_6
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