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Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade

In: Multisensory in Stationary Retail

Author

Listed:
  • Martin Kiel

    (the black frame. think tank)

  • Markus Schweizer

    (Holistic Consulting GmbH)

Abstract

In order to offer customers a feel-good atmosphere in stationary retail, this must be wanted with all its consequences so that it can be authentically felt by the customer. Martin Kiel therefore pleads for retail to return to synchronous communication. People need people, otherwise they might as well be served by robots. At the same time, employees as people have needs that must also be taken into account in the age of New Work. For this to succeed, work processes must also be thoroughly rethought and, if necessary, adapted.

Suggested Citation

  • Martin Kiel & Markus Schweizer, 2023. "Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 8, pages 133-140, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_8
    DOI: 10.1007/978-3-658-38227-8_8
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