IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-38227-8_21.html
   My bibliography  Save this book chapter

LAGO by the Lake: Shopping Experience with All Senses

In: Multisensory in Stationary Retail

Author

Listed:
  • Peter Herrmann

    (Lago Konstanz)

Abstract

Dynamic, changeable and an experience in itself: this describes Lake Constance and the LAGO Shopping Center in Constance, the largest city on Lake Constance and a tourist magnet in the immediate vicinity of Switzerland with its high purchasing power. But those in the retail industry who rest on their current high visitor numbers seem to be completely unaware of many global trends. LAGO, never known in the industry for its resistance to change, has been working continuously and at great expense on its future viability since 2017 as part of the “LAGO 2025” project. The declared goal: to offer an urban and modern shopping experience with an exclusive “lake feeling.” The steps towards this goal: a unique tenant mix with metropolitan quality and individual concepts for different target groups; the generation of an atmospheric and coherent atmosphere in the center with Lake Constance as the leitmotif; an attention-grabbing advertising campaign with high recognition value that also makes the lake its theme.

Suggested Citation

  • Peter Herrmann, 2023. "LAGO by the Lake: Shopping Experience with All Senses," Springer Books, in: Gunnar Mau & Markus Schweizer & Christoph Oriet (ed.), Multisensory in Stationary Retail, chapter 21, pages 325-340, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-38227-8_21
    DOI: 10.1007/978-3-658-38227-8_21
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-38227-8_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.