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Die Sättigungsphase – Gezielt Neue Impulse Setzen!

In: Gastronomie managen

Author

Listed:
  • Axel Gruner

    (hospitality consulting & training)

  • Burkhard von Freyberg

    (Zarges von Freyberg Hotel Consulting)

  • Moritz Euchner

    (aleno AG)

Abstract

Zusammenfassung Das Prinzip des Produktlebenszyklusses beruht darauf, dass Produkte und Märkte konstantem Wandel unterliegen. Unternehmen müssen sich also diesem Wandel anpassen und mit ihm mitgehen. Auch auf der Grundlage dessen, dass ihre Kunden altern und dabei neue, andere Produkte nachfragen, die deren veränderten Lebensumständen mehr entsprechen als es z. B. das eigene Angebot zuvor noch getan haben mag.

Suggested Citation

  • Axel Gruner & Burkhard von Freyberg & Moritz Euchner, 2016. "Die Sättigungsphase – Gezielt Neue Impulse Setzen!," Springer Books, in: Gastronomie managen, pages 163-172, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36438-0_6
    DOI: 10.1007/978-3-658-36438-0_6
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