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Die Wachstumsphase – An Den Schräubchen Drehen!

In: Gastronomie managen

Author

Listed:
  • Axel Gruner

    (hospitality consulting & training)

  • Burkhard von Freyberg

    (Zarges von Freyberg Hotel Consulting)

  • Moritz Euchner

    (aleno AG)

Abstract

Zusammenfassung Die Wachstumsphase ist die Phase im Produktlebenszyklus, »in welcher der Umsatz stark ansteigt, Konkurrenten auf den Markt kommen und der Gewinn sein Maximum erreicht« (Gruner 2008 S. 359). Weitere Kennzeichen dieser Stufe sind nun schnell steigendes Wachstum, steigende Konkurrenzintensität, wettbewerbsorientierte Preisfestsetzung sowie die Einführung erster Kooperationsstrategien. Hinzu kommen weiterhin eine Vielzahl an Erstkäufern sowie die Notwendigkeit, den Käufer auf die Vorteile des eigenen Angebotes hinzuweisen.

Suggested Citation

  • Axel Gruner & Burkhard von Freyberg & Moritz Euchner, 2016. "Die Wachstumsphase – An Den Schräubchen Drehen!," Springer Books, in: Gastronomie managen, pages 121-144, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-36438-0_4
    DOI: 10.1007/978-3-658-36438-0_4
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