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„Digital Market Access“: Die neue Realität von digitalen Geschäftsmodellen auf dem deutschen Gesundheitsmarkt

In: Plattformökonomie im Gesundheitswesen

Author

Listed:
  • Florian Koerber

    (Flying Health)

  • Lara Maier

    (goetzpartners AG)

  • Julian Gansen

    (Mementor GmbH)

  • Dominik Rottenkolber

    (Alice Salomon Hochschule Berlin)

Abstract

Zusammenfassung Digitale Innovationen können Gesundheitssysteme nur dann nachhaltig effizienter machen, wenn diese im Rahmen von Geschäftsmodellen erstellt werden, welche mittelfristig profitabel sind. In den letzten Jahren haben sich unterschiedliche Ansätze für derlei Lösungen im Rahmen des ersten und zweiten Gesundheitsmarktes herausgebildet. Diese Ansätze werden im Folgenden vorgestellt und anhand von Beispielen konkretisiert.

Suggested Citation

  • Florian Koerber & Lara Maier & Julian Gansen & Dominik Rottenkolber, 2023. "„Digital Market Access“: Die neue Realität von digitalen Geschäftsmodellen auf dem deutschen Gesundheitsmarkt," Springer Books, in: Christian Stummeyer & Andrea Raab & Moritz Erasmus Behm (ed.), Plattformökonomie im Gesundheitswesen, pages 143-173, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35991-1_9
    DOI: 10.1007/978-3-658-35991-1_9
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