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Digitale Marktplätze im Gesundheitswesen

In: Plattformökonomie im Gesundheitswesen

Author

Listed:
  • Moritz Erasmus Behm

    (Hochschule Fresenius)

  • Christian Stummeyer

    (Technische Hochschule Ingolstadt)

Abstract

Zusammenfassung In vielen Branchen haben neue, digitale Plattformen die bisherigen Geschäftsmodelle ganz wesentlich und zum Teil sogar disruptiv verändert, so z. B. in weiten Bereichen des Einzelhandels, der Musikindustrie oder der Tourismuswirtschaft. Allen voran erfreuen sich digitale Marktplätze einer stetig wachsenden Beliebtheit. In Anlehnung an den wohl berühmtesten Marktplatz, den Amazon Marketplace, versuchen sich auch im Gesundheitswesen Geschäftsmodelle, die die Dynamik von zahlreichen Akteuren in zweiseitigen Märkten vorantreiben. Dieser Beitrag hat einen Blick auf sowohl produkt- als auch dienstleistungsfokussierende Marktplätze im Gesundheitswesen mit Best Practices, Nutzenpotenzialen und Erfolgsfaktoren.

Suggested Citation

  • Moritz Erasmus Behm & Christian Stummeyer, 2023. "Digitale Marktplätze im Gesundheitswesen," Springer Books, in: Christian Stummeyer & Andrea Raab & Moritz Erasmus Behm (ed.), Plattformökonomie im Gesundheitswesen, pages 99-112, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35991-1_6
    DOI: 10.1007/978-3-658-35991-1_6
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