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App-Marketing für KMU

In: Brand Evolution

Author

Listed:
  • Sven Jürgens

    (Tivola Games GmbH)

Abstract

Zusammenfassung Der App-Markt ist größer und unübersichtlicher als jemals zuvor. Während die beiden größten Stores von Google und Apple täglich Milliarden Nutzer mit digitalen Produkten versorgen, müssen Unternehmen immer neue Wege finden, damit ihre Apps von der eigenen Zielgruppe gefunden werden. In diesem Beitrag werden Wege zur effizienten Vermarktung von Apps auf den Plattformen Google Play und Apple App Store aufgezeigt. Es werden Lösungswege erarbeitet, wie sich kleine und mittelständische Firmen die nötige Sichtbarkeit für das eigene App-Portfolio in den Stores erarbeiten und von zahlreichen Downloads profitieren können.

Suggested Citation

  • Sven Jürgens, 2022. "App-Marketing für KMU," Springer Books, in: Elke Theobald & Brigitte Gaiser (ed.), Brand Evolution, edition 3, pages 829-846, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-35916-4_38
    DOI: 10.1007/978-3-658-35916-4_38
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