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Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review

In: Conference Proceedings Trends in Business Communication 2020

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  • Darren P. Ingram

    (University of Oulu)

Abstract

This paper seeks to consider the role social media may play within the realm of export activity by companies. A review of current literature is made to identify and consider current academic thought on the subject while noting the paucity of extant directly relevant research on a potentially important subject. This paper also considers the background and role social media can play for companies within the broader export and internationalization realm. Recommendations are made for further research in this subject area.

Suggested Citation

  • Darren P. Ingram, 2021. "Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin & Andre Haller (ed.), Conference Proceedings Trends in Business Communication 2020, pages 65-83, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33642-4_4
    DOI: 10.1007/978-3-658-33642-4_4
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