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Neue digitale Welt, neue digitale Begriffe

In: Lead Community Fundraising

Author

Listed:
  • Linda Mareen Neugebauer

    (Prosocial Agencia de Fundraising S.L.)

  • Irene Zanko

    (DIRECT MIND GmbH)

Abstract

Zusammenfassung Die Bezeichnung „Lead Community Fundraising“ ist zur Gänze neu. In der Wirtschaft gibt es ebenso noch nicht den Terminus „Lead Community Marketing“. Der Name Lead Community Fundraising setzt sich grundsätzlich aus den Wörtern „Lead“, „Community“ und „Fundraising“ zusammen. Hier erfahren Sie zunächst, was ein Lead ist und welche weitere wichtige Begriffe Sie im digitalen Fundraising kennen sollten.

Suggested Citation

  • Linda Mareen Neugebauer & Irene Zanko, 2021. "Neue digitale Welt, neue digitale Begriffe," Springer Books, in: Lead Community Fundraising, chapter 3, pages 49-54, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33094-1_3
    DOI: 10.1007/978-3-658-33094-1_3
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