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Von den Daten zur Geschichte

In: Storytelling mit Daten

Author

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  • Hans-Wilhelm Eckert

    (momentum communication)

Abstract

Zusammenfassung Daten sind der Inhalt von Geschichten. Zudem bringt die Ausbreitung digitaler Kanäle eine neue Form des Geschichtenerzählens hervor. Mehr denn je werden visuelle Elemente zum Aufhänger und Anker von Geschichten. Gerade in einer durch Reize überfluteten Gesellschaft gewinnen starke Visualisierungen an Gewicht. Der Journalismus hat es vorgemacht, wie mittels Daten Geschichten entwickelt werden. Inzwischen sind diese Praktiken auch in Unternehmen angekommen. Wer aus Daten Geschichten machen will, braucht ein Team mit sehr unterschiedlichen Fähigkeiten. Kommunikations- und Marketingverantwortlichen sind daher gut beraten, Netzwerke zu bilden und eine gemeinsame Datenkultur zu entwickeln.

Suggested Citation

  • Hans-Wilhelm Eckert, 2021. "Von den Daten zur Geschichte," Springer Books, in: Storytelling mit Daten, chapter 0, pages 81-122, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-33049-1_4
    DOI: 10.1007/978-3-658-33049-1_4
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